Over 100M Shoppers Expected for Small Business Saturday
In 2012, more than 100 million shoppers spent an estimated $5.5 billion on Small Business Saturday, according to IndependentWeStand.org.
While most consumers are preparing to launch their holiday shopping season with Black Friday and Cyber Monday, a growing number of shoppers are looking to keep their dollars within their local communities. American Express’ small business division, OPEN, is encouraging consumers to “shop small” through a movement known as Small Business Saturday, which began back in 2010, and will take place on November 30th this year.
Five ways small businesses can use social media to help set #SmallBizSat plans into place:
1. Update Your Facebook Cover.
AMEX offers a number of tools on its website, including a “Shop Small” logo, which you can implement into your Facebook marketing plan.
2. Promote In-Store Discounts.
Take a lesson from the big guys; Sears, Kmart and Walmart are all offering Black Friday deals through social media, why not do the same for #SmallBizSat?
3. Incentivize Twitter Followers.
Twitter advises retailers to take advantage of its “Flock to Unlock” concept, which encourages followers to retweet your posts and spread your message so they can “unlock” a special offer.
4. Send Enticing Offers Through Email Campaign.
Consider a newsletter coupon that invites customers to bring a friend to try out your business. Perhaps the deal launches on Small Business Saturday and extends into the New Year.
5. Thank Your Community.
Send thank you posts and tweets to your fans and followers who helped support #SmallBizSat. You can also thank your customers through a newsletter following the event, offering a compelling reason for them to return.