6 Ways Being a Social Business Will Bring Value to Your Company
1. Deeper Relationships
Use social media to connect with your audience and customers. Interact with them. Discover their needs/wants, and answer to these demands.
2. Greater Trust
According to the BrandFrog2012 CEO Survey, more than 82 per cent of respondents are likely or much more likely to trust a company whose CEO and team engage in social media.
3. Thought Leadership
You are an expert in your industry. Share your expertise with an audience who wants to learn from you.
4. Drive Sales
Social media creates a new avenue to identify sales opportunities. Build and nurture relationships with both new prospects and existing customers.
5. Enhanced Transparency
Be open in the way you deal with customer issues online. Demonstrate your ability to turn customer complaints into customer loyalty.
6. Increased Visibility
Your website isn’t the only place visitors are looking to learn more about you online. The majority of customers now expect brands to have a presence on social media.