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Managing Negative Comments on Social Media

A study from J.D. Power found that 67% of consumers used social media for customer service issues. Unfortunately far too many brands regularly ignore comments from customers who took the time to reach out because they don’t have the time or resources to properly manage their channels or their community manager does not know how to properly address and engage with the customer.  (More)

Putting Social Back in Social Media

Being Social Is Key to Being Successful on Social Media

We see time and time again, that interacting and engaging with your community is key to successful growth across all social media platforms. However, many companies lose sight of this simple yet effective way to grow their online presence.  (More)

Did Facebook’s Latest Update Just Kill Organic Reach?

Create engaging, useful content and you will be rewarded with viral and organic reach – the ultimate goal of any social media and content marketing strategy. But with Facebook’s latest update, even if your community is interacting with your posts organically you will be reaching far less people.  (More)

Worst Tweets of 2014

It is that time again to reflect on the past year in social media, and this was a banner year for terrible corporate tweets. Watch as Fast Company Senior Editor Jason Feifer revisits the most egregious twitter faux pas of the year. You will shake your head in disbelief, wonder what the their respective community managers were thinking (and if they still have a job), and quite possibly never buy a DiGiorno pizza ever again.  (More)

Twitter Image Sizes for Effective Social Media Marketing

“Each Tweet represents an opportunity to show your voice and strengthen that relationship with your followers.” ~ Simon Rogers, Data Editor at Twitter (@smfrogers) The competition for your customer’s attention on social media is intense.  (More)

What is Community Management?

“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” ~ Bonnie Sainsbury (@bsainsbury) In the right hands, social media can give any company a huge advantage.  (More)

Community Manager: Who’s Driving Your Brand?

The biggest mistake a small business can make with social media marketing, is not having a community manager. The second? Handing over control of your brand to someone who is not qualified.  Just as social media has evolved to become an essential part of any comprehensive marketing strategy, so have the role and expectations of a community manager.  (More)

Find Your Basis of Conversation on Social Media

Your website doesn’t sell your product; you do. In order to increase conversion rates, you need to sell people on your product or service; even more importantly, you need to sell them on your brand. How do you do that? Start by finding your basis of conversation.  (More)

The Demise of Facebook

If you think your business should NOT be on Facebook because of recent headlines, Facebook fatigue, or a feeling that Facebook has lost its appeal, you are looking at social media all wrong.

The Demise of Facebook; Could It Happen?

Last year in January, researchers from Princeton’s Department of Mechanical and Aerospace Engineering released a study predicting the demise of Facebook(More)

How To Build an Editorial Content Plan for Social Media

Earlier this year we blogged about why you need to add a content plan to your social media strategy. A content plan helps maintain your direction of communications. It forces you to plan around upcoming industry events and promotions, company milestones, and seasonal priorities.  (More)