All posts by

Sharad Verma

Four Ways to Rock Your Digital Marketing

Many of the organizations we speak to on a day-to-day basis struggle with developing and implementing an effective digital marketing program.  With limited marketing funds and expertise, how do they make the biggest marketing impact? Here is our list of the four digital marketing must-haves: 1.    (More)

A Few Short Days to Get Your Email Program in Order – Canada’s Anti-Spam Legislation (CASL) takes effect on July 1st, 2014

The clock is ticking to make sure all Canadian businesses and organizations that use email marketing, or send electronic messages of any kind, are compliant with Canada’s Anti-Spam Legislation or CASL. The deadline is July 1st, 2014, which gives businesses a little over a week.  (More)

Best Practices for Small Business Strategy Planning

Do you have a strategic plan in place for your business? Many small business owners become so preoccupied with the chaos of day-to-day operations essential to running a profitable business, they don’t take the time to invest in a strategic planning process.  (More)

Social Media for Small Businesses in 2014

“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” – Dale Carnegie

A white paper on CRM and social media, published a few years ago by Avanade, stated, “Apathy, fear and uncertainty – more than costs – are preventing companies from formally adopting social media technologies.” Every day, small business owners are bombarded by the same message: you need to incorporate social media into your marketing mix to be successful.  (More)

Over 100M Shoppers Expected for Small Business Saturday

In 2012, more than 100 million shoppers spent an estimated $5.5 billion on Small Business Saturday, according to IndependentWeStand.org. While most consumers are preparing to launch their holiday shopping season with Black Friday and Cyber Monday, a growing number of shoppers are looking to keep their dollars within their local communities.  (More)

Five Ways Retailers Can Use Social Media to Combat Showrooming

Consumers are changing the way they shop – this fact is not news to any of us. But to what extent are the latest consumer habits impacting retail revenue? McKinsey iConsumer Research reports 44 percent of shoppers use their mobile phones when shopping.  (More)

Is Instagram Video the Next Big Thing for Brands?

Just as businesses were starting to get the hang of Vine’s six seconds of video, Instagram opened our eyes to a whole new world: a 15 second recording facility that opens up grander possibilities for marketing concepts requiring a little extra space.  (More)

Facebook – Love It or Leave It?

Ever since Facebook was founded back in 2004, it has held a reputation as the big social media kid on the block. The veritable 800-pound gorilla, Facebook now boasts over 1.1 billion accounts and 400 million active users. In fact, much of the social media terminology that is commonplace today can be sourced to Facebook.  (More)

5 Signs You’re Ready to Commit to Social Media

Are you ready to make the commitment to social media? Sure, you have a Facebook page and a Twitter account, but are you ready to take it seriously? Here are the top five signs you should be taking social media to the next level:

 1. Your customers have been asking if you are on social media.

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This Isn’t Your Father’s (er… slightly older brother’s) Social Media Anymore

Social media is evolving at a rapid pace.  As the title of this blog implies, the utility and business value of social media has come a long way in just a few short years.   At the beginning (think all the way back to 2002 if you can) the first modern social networking services, such as Friendster, MySpace and LinkedIn, provided an opportunity for people to post pictures of kittens, and a forum for teenagers to gossip.  (More)