The Benefits of Outsourcing Your Social Media
Say the word outsourcing and you’re likely to get a negative response. Loss of control, poor quality, and increasingly expensive are often mentioned as reasons why you shouldn’t do it. Add something as strategic and core to your brand as social media marketing, the negative responses grow exponentially.
This could not be farther from the truth.
Not only does outsourcing social media make sense, it can often lead to a marketing competitive advantage for your business. Small businesses are beginning to understand the benefits of outsourcing their social media: time savings, expertise, engaging content, response management, keeping up with the myriad of platform changes, just to name a few.
There is still a stigma associated with handing over the responsibility of your brand’s social voice to someone outside of your organization. Take a look at the infographic below. You’ll see that the benefits far outweigh the risks.