The Benefits of Outsourcing Your Social Media

Say the word outsourcing and you’re likely to get a negative response.  Loss of control, poor quality, and increasingly expensive are often mentioned as reasons why you shouldn’t do it.  Add something as strategic and core to your brand as social media marketing, the negative responses grow exponentially.

This could not be farther from the truth.

Not only does outsourcing social media make sense, it can often lead to a marketing competitive advantage for your business.  Small businesses are beginning to understand the benefits of outsourcing their social media:  time savings, expertise, engaging content, response management, keeping up with the myriad of platform changes, just to name a few.

There is still a stigma associated with handing over the responsibility of your brand’s social voice to someone outside of your organization.  Take a look at the infographic below.  You’ll see that the benefits far outweigh the risks.

Outsourcing Social Media


  1. Christopher says:

    This is very good article. No doubt that social media outsourcing helps a lot whether it is SMB or large business. I think choice right social media partner is also equally important because it is going to position your brand exactly in the same way you desire. I found these quite interesting while searching for social media outsourcing.
    Need your thoughts on this.

    • Brenda Verma says:

      Hi Christopher. Thanks for the comment. We agree that most businesses can benefit from outsourcing non-core business activities. It frees up resources and capital that can be better used for strategic priorities.

      We believe that social media is more than just tweeting or filling up air time – we partner with our clients and together we develop a social media strategy that not only aligns to current marketing and sales initiatives but future growth and direction of the company. We take the time to learn about their industry, their customers and competitors, we attend their planning and strategy meetings, go to their conferences and events, and even attend company holiday parties. We become part of their team. Their passion to grow their business and service their community becomes our passion. Creating content for their channels becomes second nature.

      You had asked about the attached link in your comment – not sure if you considering off-shoring your social media or are affiliated with this company but we will answer your question. Off-shoring any non-core business activity has both pros and cons; for written content you will have to watch for tone, cultural nuances, and of course the distance and time change may cause some inconveniences in conference calls and content planning. Since we work so closely with our clients, off-shoring would not work with our business model.
      Hope this helps.