Why You Need a Business Blog, and Tips For Successful Blogging
In the digital marketing world, having a blog on your website is a crucial element to your business’ marketing success.
Starting a blog for your business and integrating SEO (search engine optimization) strategies helps drive traffic to your website and increases your Google search ranking. If either of these two business cases applies to your company, you should be blogging:
a) Your competitors are doing it.
If your competitors are blogging and you aren’t, then there is a good chance potential customers are seeing your competitor’s website displayed higher in search results than your own.
While results won’t be immediate, by starting a business blog that offers consistent output, your search ranking will improve and you’ll become a rival to competitors who have already been taking advantage of web traffic results.
b) Your competitors aren’t there yet.
Establishing a quality business blog before your competitors do means potential customers will be more likely to visit your website first. So, why not stay one step ahead of the game?
How To Distinguish Your Blog Amongst All the Noise
So how do you differentiate your blog from your competitors’ and ensure it attracts readers? Here are a few of our best practices used at brightbluewave.com.
1. Write Attention-Grabbing Headlines
The headline is the first thing a potential reader will see, and it will impact his or her decision to click and read the rest of the post. It holds power beyond any other part of your post to attract readers, and it is a catalyst for social media sharing. Your headline should offer readers an intriguing glimpse at what you will be sharing.
2. Boost The Visual Appeal
Humans are visual creatures – we are drawn to photographs and images. Draw your audience in by using interesting graphs, infographics, sentimental imagery, and other attractive visual aids.
3. Break Up Ideas with Subheadings and Bullet Points
- Research shows 79% of web users scan rather than read. To blog successfully, you must forget some of what you learned back in English class.
- It is easier for readers to digest content when the information is displayed in portion-controlled sizes.
- Readers want to be able to sift through a lot of content in a short amount of time. They should be able to scan the post and pick out particular sections of interest.
- Lists provide a visual break and are an easily scannable way for readers to digest information.
4. Think SEO
As mentioned, managing a blog on your website helps boost your search engine ranking. You can maximize your business’ rank in search results by executing proper SEO practices.
When looking to boost SEO, it is essential that you know your target keywords. Integrating identified keywords into your blog posts naturally will help Google associate the given terms with your brand. You can do the same for location keywords – for example, placing “Toronto” throughout your posts will help Google match what you do with where you’re located.
Like most rewarding endeavors, mastering the art of blogging takes time and practice. Contact our team at Bright Blue Wave to find out how we can help.