All posts in B2C Companies

5 Underused Ways to Create Facebook Ads that Get Noticed

Facebook is still king of the social networks in terms of having the largest social audience. And given that the average user spends over two hours per day on the social network, this presents a huge opportunity for businesses to not only connect with their customers but also grow their customer base.  (More)

Managing Negative Comments on Social Media

A study from J.D. Power found that 67% of consumers used social media for customer service issues. Unfortunately far too many brands regularly ignore comments from customers who took the time to reach out because they don’t have the time or resources to properly manage their channels or their community manager does not know how to properly address and engage with the customer.  (More)

5 Social Media Metrics All Small Businesses Should Be Tracking

The metrics don’t lie. They tell us if our social media strategy is working, and they provide us with invaluable information about our users, the type of content they prefer, and where to focus over time. However, there are some social media metrics that can be a little deceiving and give you a false sense of social media success.  (More)

2015 Brought Big Changes in Social Media

While we all know that we need to get social to enhance our brand presence and engage our customers online, it is increasingly challenging to do so. If you are having trouble keeping up with all of the changes happening across all of the social media channels, you’re not alone.  (More)

Instagram for Business | Best Practices

Today’s consumer wants to see your brand in practice. They don’t want to read about it, and they certainly don’t want to go digging around for examples of people who love it. They want to see your products being used and they want to get insight into the company who made them.  (More)

Pinterest for Business | B2C and B2B Best Practices

Pinterest has come a long way in the last five years. What began as a social network for DIY-loving moms and recipe-hungry foodies has transformed into an essential marketing tool for both B2C and B2B brands. Pinterest users are motivated consumers. According to Pinterest, 93 percent of Pinners have shopped online in the past six months.  (More)

Did Facebook’s Latest Update Just Kill Organic Reach?

Create engaging, useful content and you will be rewarded with viral and organic reach – the ultimate goal of any social media and content marketing strategy. But with Facebook’s latest update, even if your community is interacting with your posts organically you will be reaching far less people.  (More)

5 Tips for Social Media Success

“Without a solid plan in place, social media will only amplify noise.” ~ Sharad Verma, Bright Blue Wave Founder A Gallup study released in June 2014, revealed that, on average across four broad demographics, 35% felt social media had some to a great deal of influence on their purchasing decision.  (More)

Turning Customer Complaints into Customer Loyalty

” … for there is nothing either good or bad, but thinking makes it so.” ~ Hamlet quote (Act II, Sc. II) How do you handle negative comments? We get asked this question all the time, and it is a valid question. But businesses are asking the wrong question.  (More)

A Few Short Days to Get Your Email Program in Order – Canada’s Anti-Spam Legislation (CASL) takes effect on July 1st, 2014

The clock is ticking to make sure all Canadian businesses and organizations that use email marketing, or send electronic messages of any kind, are compliant with Canada’s Anti-Spam Legislation or CASL. The deadline is July 1st, 2014, which gives businesses a little over a week.  (More)