All posts in Brand Image

Community Manager: Who’s Driving Your Brand?

The biggest mistake a small business can make with social media marketing, is not having a community manager. The second? Handing over control of your brand to someone who is not qualified.  Just as social media has evolved to become an essential part of any comprehensive marketing strategy, so have the role and expectations of a community manager.  (More)

Find Your Basis of Conversation on Social Media

Your website doesn’t sell your product; you do. In order to increase conversion rates, you need to sell people on your product or service; even more importantly, you need to sell them on your brand. How do you do that? Start by finding your basis of conversation.  (More)

The Demise of Facebook

If you think your business should NOT be on Facebook because of recent headlines, Facebook fatigue, or a feeling that Facebook has lost its appeal, you are looking at social media all wrong.

The Demise of Facebook; Could It Happen?

Last year in January, researchers from Princeton’s Department of Mechanical and Aerospace Engineering released a study predicting the demise of Facebook(More)

Digital RoundUp: The Power of Storytelling

What better way to pass time on your Friday workday than by checking out our weekly Digital RoundUp? Social media marketing is all about telling the story of a brand. A story can be told in so many different ways: it can be told with a blog; it can be told in 140 characters or less; it can be told with photos, audio or video(More)

Social Media Tips | Call To Action

Q. Can a “call to action” be included on my business’ Facebook cover photo?

A. Yes, within limitations. Facebook allows for businesses to include a call to action such as, “sign-up for my newsletter” or “register for the next webinar”, as long as the text does not take up more than 20% of the image and falls within Facebook’s advertising guidelines.  (More)

Grammatical Errors Your Business Can’t Afford to Make on Social Media

Although social media sets a conversational and sometimes casual tone, that doesn’t mean businesses are excused from following proper spelling, grammar and punctuation guidelines. If anything, the rules become even more important. Every tweet, post, comment and share is published for the world to see.  (More)

Social Media Spring Cleaning: 6 Tips for Renewing Your Social Presence Online

Spring is finally here, which means it’s time for spring cleaning – why not start by cleaning out the cobwebs on your social media channels? Here are some quick spring cleaning tips you can follow to ensure your social media is reaching top performance levels:

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6 Ways Being a Social Business Will Bring Value to Your Company

1. Deeper Relationships

Use social media to connect with your audience and customers. Interact with them. Discover their needs/wants, and answer to these demands.

2. Greater Trust

According to the BrandFrog2012 CEO Survey, more than 82 per cent of respondents are likely or much more likely to trust a company whose CEO and team engage in social media.  (More)

What’s Your Conversation Style Online?

Different brands take different approaches in how they communicate online. It’s all about finding your voice. Your digital marketing style reflects your brand, but most importantly, it sets the tone for your audience. And since social media is all about connecting with fans and followers, you should be writing in the language of your customers when you communicate with them.  (More)

Addressing Legal Concerns Around Social Media and Alcohol

St. Patrick’s Day is just around the corner, which means the green is coming out from the bottom of closets, making it’s way into alcoholic beverages and, thanks to the world of social media, oozing across the Internet. In a previous blog post, we discussed the benefits of using social media to capitalize on holidays(More)