All posts in Digital Marketing Trends

Four Ways to Rock Your Digital Marketing

Many of the organizations we speak to on a day-to-day basis struggle with developing and implementing an effective digital marketing program.  With limited marketing funds and expertise, how do they make the biggest marketing impact? Here is our list of the four digital marketing must-haves: 1.    (More)

Twitter Image Sizes for Effective Social Media Marketing

“Each Tweet represents an opportunity to show your voice and strengthen that relationship with your followers.” ~ Simon Rogers, Data Editor at Twitter (@smfrogers) The competition for your customer’s attention on social media is intense.  (More)

A Few Short Days to Get Your Email Program in Order – Canada’s Anti-Spam Legislation (CASL) takes effect on July 1st, 2014

The clock is ticking to make sure all Canadian businesses and organizations that use email marketing, or send electronic messages of any kind, are compliant with Canada’s Anti-Spam Legislation or CASL. The deadline is July 1st, 2014, which gives businesses a little over a week.  (More)

What is Paper.li?

We are frequently asked, “What is Paper.li?” So we thought we would take this opportunity to explain the basics. Should you use it? It depends. Paper.li curates socially shared content, articles, photos, and videos from across the web.  (More)

Digital Round Up: Best Videos of 2014 (so far)

What better way to pass time on your Friday workday than by checking out our weekly Digital RoundUp? Can you believe we’re already halfway through the year? Time is flying by, so we thought we’d give you a chance to hit the pause button and catch up on some exceptional content marketing.  (More)

Questions to ask a Social Media Company

Selecting the best person or company to handle your brand’s social media, and therefore your brand’s online reputation, is a daunting task. The role of your community manager should not be taken lightly, nor should it be viewed as an entry-level position.  (More)

Digital Round Up: Top Brand Profiles on Instagram

What better way to pass time on your Friday workday than by checking out our weekly Digital RoundUp? Earlier this week we blogged about how you can optimize your brand’s Instagram profile with apps for tracking analytics and scheduling posts.  (More)

Social Media Tip | How to Take a Photo Worth Sharing

Social Media Tip

Q. How do we take a photo our community feels is worth sharing?

A. Simple point-and-click cameras have everyone thinking they can be a photographer. The first step in learning to take a better photo is to start reading. Many people (we’re guilty of this as well) are quick to begin snapping photos without reading the instruction manual.  (More)

Social Media Tip | Improve Your LinkedIn Profile

Social Media Tip

Q. What are the top two things I should do to improve my LinkedIn profile?

A. The biggest mistake is not having a photo. According to LinkedIn Career Expert Nicole Williams, “You’re seven times more likely to have your profile viewed if you have one.  (More)

Video is the Future of Content Marketing

“Globally, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012.” ~  Cisco Video is the future of content marketing. Many studies and statistics highlight not only the demand for video content, but also the value of incorporating it into your online marketing and content strategy.  (More)