All posts in Facebook

5 Underused Ways to Create Facebook Ads that Get Noticed

Facebook is still king of the social networks in terms of having the largest social audience. And given that the average user spends over two hours per day on the social network, this presents a huge opportunity for businesses to not only connect with their customers but also grow their customer base.  (More)

Did Facebook’s Latest Update Just Kill Organic Reach?

Create engaging, useful content and you will be rewarded with viral and organic reach – the ultimate goal of any social media and content marketing strategy. But with Facebook’s latest update, even if your community is interacting with your posts organically you will be reaching far less people.  (More)

Social Media Tip | Facebook Admin Roles

Social Media Tip
Q. What are the different administrative roles on a Facebook Page?  A. There are five different page administrative roles defined within Facebook. Only an Admin can add, change or a delete access to a Facebook Page. Given that the default setting is Admin, make sure you set the proper role for the person you are adding to your Facebook Page.  (More)

The Demise of Facebook

If you think your business should NOT be on Facebook because of recent headlines, Facebook fatigue, or a feeling that Facebook has lost its appeal, you are looking at social media all wrong.

The Demise of Facebook; Could It Happen?

Last year in January, researchers from Princeton’s Department of Mechanical and Aerospace Engineering released a study predicting the demise of Facebook(More)

Digital RoundUp: Successful Facebook Ad Campaigns

What better way to pass time on your Friday workday than by checking out our weekly Digital RoundUp? This week in our Social Media Tips Q & A we shared some ideas for creating a successful Facebook ad campaign. Of course, one of the most effective ways to throw a top-notch campaign is to emulate those that have done well in the past.  (More)

Social Media Tips | Facebook Ad Campaign

Social Media Tip

Q. How do I run a successful Facebook ad campaign?

A. Just like any other marketing campaign or advertisement, start with the basic building blocks:
  1. Clearly define goals/objectives of the advertisement; meaning Facebook page likes, brand awareness, etc.
  (More)

Social Media 2013 In Review

It has been a big year for social media. We’re taking a look at the most influential milestones across the top platforms in 2013.

Twitter

  • 1.1 million tweets sent during January inauguration of President Obama (over 250,000 tweets per minute)
  • Twitter wins the Super Bowl – racking up 24 million tweets during the game (3x more than 2012) 
  • Oreo wins the blackout with real-response tweet
  • Inauguration of Pope Francis generates 132,000 tweets per minute in March
  • Twitter users assist police in hunting down perpetrators of Boston Marathon Bombings
  • In June, Justin Bieber becomes first person on the planet to reach 40 million followers
  • Twitter becomes fastest growing social network in the first half of the year; 21% of online population uses Twitter
  • Twitter reveals Twitter Cards
  • In July, platform totals 288 million active users
  • Glee star Lea Michele’s Twitter announcement of co-star Corey Monteith’s death is retweeted 408,000 times
  • In August, one single tweet adds $17 billion to Apple’s value
  • In September, Twitter goes public
  • Miley Cyrus’ MTV awards performance generates more than 300,000 tweets per minute
  • In October Twitter allows direct messages from all followers

 

Facebook

  •  In January, Facebook presents Graph Search
  • More than 600 million people use Facebook on a daily basis
  • Facebook rolls out Timeline redesign in March
  • In June, Facebook introduces hashtags
  • In July, Facebook introduces TV commercials and boasts 1.1 billion users
  • Revenue from mobile advertising up 8% and accounts for 31% of total turnover
  • Coca-cola named “Most Engaged” brand on Facebook in August
  • Facebook announces its 20% rule; no more than 20% of Facebook ad image can contain text
  • In November, Facebook tries to buy Snapchat for $3 billion; Snapchat declines
  • Facebook changes privacy settings, allowing teen profiles to be viewed publicly
  • Facebook names most talked about topics of 2013, list includes: Royal Baby, Harlem Shake, Pope Francis, Miley Cyrus and Nelson Mandela

 

Google Plus

  • Platform gets updated look and feel with entire redesign
  • Google+ lets brands determine subject of posts, add relevant hashtags and then rank relevant conversations across network
  • Releases new dashboard allowing page owners to manage presence in search, social, maps and Adwords all from one place
 

YouTube

  • Dove ‘real beauty sketches’ becomes most viewed campaign in history
  • In May, YouTube announces that 100 hours of video are uploaded every single minute
  • Most viral YouTube videos of 2013 include:
  1. Ylvis – “The Fox (What Does the Fox Say?)” by tvnorge (292,237,164 views at time of posting)
  2. “Harlem Shake (original army edition)” by kennethaakonsen (96,721,508 views)
  3. “How Animals Eat Their Food” | MisterEpicMann by MisterEpicMann (90,897,768 views)
  4. “Miley Cyrus – Wrecking Ball (Chatroulette Version)” by SteveKardynal (85,251,704 views)
  5. “baby&me / the new evian film” by EvianBabies (68,429,666 views)
  6. Volvo Trucks – “The Epic Split feat.
  (More)

Parents Get Ready to SCREAM: Social Media Opens the Door for Tweens and Teens

The world’s largest social media site recently eased its privacy settings for teenagers; Facebook users aged 13 to 17 can now share their profile content publicly. While previously they could only share posts as widely as “friends of friends”, the new rules allow teens to make any message or photo available publicly within the platform or even across the Web.  (More)

Digital RoundUp: Halloween Edition

Digital RoundUp: Oct. 24, 2013

What better way to pass time on your Friday workday than by getting distracted by our weekly Digital RoundUp? Seeing that Halloween is right around the corner, we thought we’d share some of our favourite Halloween infographics.  (More)

Digital RoundUp: Teen Social Media Use

Digital RoundUp: Oct. 18th, 2013

What better way to pass time on your Friday workday than by checking out our weekly Digital RoundUp? Quick on the heels of Facebook’s privacy policy change – which allows teenagers to share comments, updates and photos publicly –  this week’s RoundUp features infographics on teen social media use.  (More)