All posts in Instagram

Instagram for Business | Best Practices

Today’s consumer wants to see your brand in practice. They don’t want to read about it, and they certainly don’t want to go digging around for examples of people who love it. They want to see your products being used and they want to get insight into the company who made them.  (More)

Digital Round Up: Top Brand Profiles on Instagram

What better way to pass time on your Friday workday than by checking out our weekly Digital RoundUp? Earlier this week we blogged about how you can optimize your brand’s Instagram profile with apps for tracking analytics and scheduling posts.  (More)

Social Media Tip | How to Take a Photo Worth Sharing

Social Media Tip

Q. How do we take a photo our community feels is worth sharing?

A. Simple point-and-click cameras have everyone thinking they can be a photographer. The first step in learning to take a better photo is to start reading. Many people (we’re guilty of this as well) are quick to begin snapping photos without reading the instruction manual.  (More)

Instagram for Business: Analytics and Scheduling

Have you considered adding Instagram to your social media marketing strategy? The photo-focused social platform continues to grow every day. More than half of the world’s top 100 brands are already making waves on Instagram. The network is over 200 million strong, presenting an opportunity for businesses to gain visibility and engage with a fresh community.  (More)

Social Media Tip | Instagram for Business

Social Media Tip

Q. How do I use Instagram for my business?

A. Instagram has recently launched The Instagram Handbook for Brands, as well as a new blog series showcasing different ways brands are showing their best creative works on Instagram. Five tips from Instagram for brands:
  1. Be true to your brand.
  (More)

Social Media 2013 In Review

It has been a big year for social media. We’re taking a look at the most influential milestones across the top platforms in 2013.

Twitter

  • 1.1 million tweets sent during January inauguration of President Obama (over 250,000 tweets per minute)
  • Twitter wins the Super Bowl – racking up 24 million tweets during the game (3x more than 2012) 
  • Oreo wins the blackout with real-response tweet
  • Inauguration of Pope Francis generates 132,000 tweets per minute in March
  • Twitter users assist police in hunting down perpetrators of Boston Marathon Bombings
  • In June, Justin Bieber becomes first person on the planet to reach 40 million followers
  • Twitter becomes fastest growing social network in the first half of the year; 21% of online population uses Twitter
  • Twitter reveals Twitter Cards
  • In July, platform totals 288 million active users
  • Glee star Lea Michele’s Twitter announcement of co-star Corey Monteith’s death is retweeted 408,000 times
  • In August, one single tweet adds $17 billion to Apple’s value
  • In September, Twitter goes public
  • Miley Cyrus’ MTV awards performance generates more than 300,000 tweets per minute
  • In October Twitter allows direct messages from all followers

 

Facebook

  •  In January, Facebook presents Graph Search
  • More than 600 million people use Facebook on a daily basis
  • Facebook rolls out Timeline redesign in March
  • In June, Facebook introduces hashtags
  • In July, Facebook introduces TV commercials and boasts 1.1 billion users
  • Revenue from mobile advertising up 8% and accounts for 31% of total turnover
  • Coca-cola named “Most Engaged” brand on Facebook in August
  • Facebook announces its 20% rule; no more than 20% of Facebook ad image can contain text
  • In November, Facebook tries to buy Snapchat for $3 billion; Snapchat declines
  • Facebook changes privacy settings, allowing teen profiles to be viewed publicly
  • Facebook names most talked about topics of 2013, list includes: Royal Baby, Harlem Shake, Pope Francis, Miley Cyrus and Nelson Mandela

 

Google Plus

  • Platform gets updated look and feel with entire redesign
  • Google+ lets brands determine subject of posts, add relevant hashtags and then rank relevant conversations across network
  • Releases new dashboard allowing page owners to manage presence in search, social, maps and Adwords all from one place
 

YouTube

  • Dove ‘real beauty sketches’ becomes most viewed campaign in history
  • In May, YouTube announces that 100 hours of video are uploaded every single minute
  • Most viral YouTube videos of 2013 include:
  1. Ylvis – “The Fox (What Does the Fox Say?)” by tvnorge (292,237,164 views at time of posting)
  2. “Harlem Shake (original army edition)” by kennethaakonsen (96,721,508 views)
  3. “How Animals Eat Their Food” | MisterEpicMann by MisterEpicMann (90,897,768 views)
  4. “Miley Cyrus – Wrecking Ball (Chatroulette Version)” by SteveKardynal (85,251,704 views)
  5. “baby&me / the new evian film” by EvianBabies (68,429,666 views)
  6. Volvo Trucks – “The Epic Split feat.
  (More)

Is Instagram Video the Next Big Thing for Brands?

Just as businesses were starting to get the hang of Vine’s six seconds of video, Instagram opened our eyes to a whole new world: a 15 second recording facility that opens up grander possibilities for marketing concepts requiring a little extra space.  (More)

This Isn’t Your Father’s (er… slightly older brother’s) Social Media Anymore

Social media is evolving at a rapid pace.  As the title of this blog implies, the utility and business value of social media has come a long way in just a few short years.   At the beginning (think all the way back to 2002 if you can) the first modern social networking services, such as Friendster, MySpace and LinkedIn, provided an opportunity for people to post pictures of kittens, and a forum for teenagers to gossip.  (More)

Our Top 3 Instagram Web Viewers

There has been a lot of hype lately around Instagram’s new privacy policy, which is set to kick in on January 16th.  The policy update gives companies permission to use user content and photos for advertising purposes. Yesterday, Instagram published a post explaining the documents were misinterpreted and they are working on fixing the issue.  (More)