All posts in Pinterest

Pinterest for Business | B2C and B2B Best Practices

Pinterest has come a long way in the last five years. What began as a social network for DIY-loving moms and recipe-hungry foodies has transformed into an essential marketing tool for both B2C and B2B brands. Pinterest users are motivated consumers. According to Pinterest, 93 percent of Pinners have shopped online in the past six months.  (More)

Social Media 2013 In Review

It has been a big year for social media. We’re taking a look at the most influential milestones across the top platforms in 2013.

Twitter

  • 1.1 million tweets sent during January inauguration of President Obama (over 250,000 tweets per minute)
  • Twitter wins the Super Bowl – racking up 24 million tweets during the game (3x more than 2012) 
  • Oreo wins the blackout with real-response tweet
  • Inauguration of Pope Francis generates 132,000 tweets per minute in March
  • Twitter users assist police in hunting down perpetrators of Boston Marathon Bombings
  • In June, Justin Bieber becomes first person on the planet to reach 40 million followers
  • Twitter becomes fastest growing social network in the first half of the year; 21% of online population uses Twitter
  • Twitter reveals Twitter Cards
  • In July, platform totals 288 million active users
  • Glee star Lea Michele’s Twitter announcement of co-star Corey Monteith’s death is retweeted 408,000 times
  • In August, one single tweet adds $17 billion to Apple’s value
  • In September, Twitter goes public
  • Miley Cyrus’ MTV awards performance generates more than 300,000 tweets per minute
  • In October Twitter allows direct messages from all followers

 

Facebook

  •  In January, Facebook presents Graph Search
  • More than 600 million people use Facebook on a daily basis
  • Facebook rolls out Timeline redesign in March
  • In June, Facebook introduces hashtags
  • In July, Facebook introduces TV commercials and boasts 1.1 billion users
  • Revenue from mobile advertising up 8% and accounts for 31% of total turnover
  • Coca-cola named “Most Engaged” brand on Facebook in August
  • Facebook announces its 20% rule; no more than 20% of Facebook ad image can contain text
  • In November, Facebook tries to buy Snapchat for $3 billion; Snapchat declines
  • Facebook changes privacy settings, allowing teen profiles to be viewed publicly
  • Facebook names most talked about topics of 2013, list includes: Royal Baby, Harlem Shake, Pope Francis, Miley Cyrus and Nelson Mandela

 

Google Plus

  • Platform gets updated look and feel with entire redesign
  • Google+ lets brands determine subject of posts, add relevant hashtags and then rank relevant conversations across network
  • Releases new dashboard allowing page owners to manage presence in search, social, maps and Adwords all from one place
 

YouTube

  • Dove ‘real beauty sketches’ becomes most viewed campaign in history
  • In May, YouTube announces that 100 hours of video are uploaded every single minute
  • Most viral YouTube videos of 2013 include:
  1. Ylvis – “The Fox (What Does the Fox Say?)” by tvnorge (292,237,164 views at time of posting)
  2. “Harlem Shake (original army edition)” by kennethaakonsen (96,721,508 views)
  3. “How Animals Eat Their Food” | MisterEpicMann by MisterEpicMann (90,897,768 views)
  4. “Miley Cyrus – Wrecking Ball (Chatroulette Version)” by SteveKardynal (85,251,704 views)
  5. “baby&me / the new evian film” by EvianBabies (68,429,666 views)
  6. Volvo Trucks – “The Epic Split feat.
  (More)

Social Media Tip | Pinterest Price Tags

Social Media Tip

Q. How do I add a price tag to an image on Pinterest?

A. Type $ or £ followed by the dollar amount listed in the pin’s description to add a price tag ribbon to any pin. Social Media Tip: According to a study by Shopify, pins with prices on them already get 36% more likes than the average pin  (More)

Social Media Tips | Pinterest Images

Social Media Tip

Q. What images get the best engagement on Pinterest?

A. Recent studies tell us:
  • Vertical images receive the most engagement; 2:3 is the best ratio size.
  • Red or orange images receive two times the amount of repins.
  • Images without human faces receive 23% more repins than those with faces.
  (More)

Digital RoundUp: Small Business Guide to Social Media

Digital RoundUp: Oct 4th, 2013

What better way to pass time on your Friday workday than by catching up on the latest trends in social media with our weekly Digital RoundUp? Thinking about launching a social media strategy for your small business but not sure where to start or what rules to follow?  (More)

How Social Media Impacts Education

Social media has transformed the way we communicate and network with one another; it has changed the way we search for jobs; it has altered the way customers engage with brands, and the way businesses interact with their customers; and it has improved the way we teach and learn.  (More)

7 Ways to Use Pinterest as a Sales Tool

Pinterest has evolved beyond the digital scrapbooking limitations and the platform has become an essential marketing tool for retailers. Its latest feature, which blasts an email to pinners when the price on an item has dropped, is an especially attractive one for sales teams, bringing new and exciting opportunities for attracting customers Whether you’re a seasoned pinner or fresh to the platform, it’s important to understand the sales strategy behind the way you organize and manage your pins and boards.We’ve compiled a list of the top seven ways a business can use Pinterest as a sales tool.  (More)

This Isn’t Your Father’s (er… slightly older brother’s) Social Media Anymore

Social media is evolving at a rapid pace.  As the title of this blog implies, the utility and business value of social media has come a long way in just a few short years.   At the beginning (think all the way back to 2002 if you can) the first modern social networking services, such as Friendster, MySpace and LinkedIn, provided an opportunity for people to post pictures of kittens, and a forum for teenagers to gossip.  (More)

Social Media Spring Cleaning: 6 Tips for Renewing Your Social Presence Online

Spring is finally here, which means it’s time for spring cleaning – why not start by cleaning out the cobwebs on your social media channels? Here are some quick spring cleaning tips you can follow to ensure your social media is reaching top performance levels:

1.

  (More)