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Pinterest for Business | B2C and B2B Best Practices

Pinterest has come a long way in the last five years. What began as a social network for DIY-loving moms and recipe-hungry foodies has transformed into an essential marketing tool for both B2C and B2B brands. Pinterest users are motivated consumers. According to Pinterest, 93 percent of Pinners have shopped online in the past six months.  (More)

Social Media Metrics That Matter

How do you measure social media metrics in a way that is meaningful for your business? While it is okay to track “vanity metrics” like followers or likes, businesses tend to confuse this as an achievement versus what it really is – an opportunity.  (More)

Four Ways to Rock Your Digital Marketing

Many of the organizations we speak to on a day-to-day basis struggle with developing and implementing an effective digital marketing program.  With limited marketing funds and expertise, how do they make the biggest marketing impact? Here is our list of the four digital marketing must-haves: 1.    (More)

A Few Short Days to Get Your Email Program in Order – Canada’s Anti-Spam Legislation (CASL) takes effect on July 1st, 2014

The clock is ticking to make sure all Canadian businesses and organizations that use email marketing, or send electronic messages of any kind, are compliant with Canada’s Anti-Spam Legislation or CASL. The deadline is July 1st, 2014, which gives businesses a little over a week.  (More)

Digital Round Up: Best Videos of 2014 (so far)

What better way to pass time on your Friday workday than by checking out our weekly Digital RoundUp? Can you believe we’re already halfway through the year? Time is flying by, so we thought we’d give you a chance to hit the pause button and catch up on some exceptional content marketing.  (More)

Digital Round Up: Top Brand Profiles on Instagram

What better way to pass time on your Friday workday than by checking out our weekly Digital RoundUp? Earlier this week we blogged about how you can optimize your brand’s Instagram profile with apps for tracking analytics and scheduling posts.  (More)

Instagram for Business: Analytics and Scheduling

Have you considered adding Instagram to your social media marketing strategy? The photo-focused social platform continues to grow every day. More than half of the world’s top 100 brands are already making waves on Instagram. The network is over 200 million strong, presenting an opportunity for businesses to gain visibility and engage with a fresh community.  (More)

Digital Round Up: Best Animation Apps for Businesses on a Budget

What better way to pass time on your Friday workday than by checking out our weekly Digital RoundUp? Looking to make your content jump out more? Lucky for you, there are a number of animation apps available to add a little extra oomph to your marketing and/or creative presentations.  (More)

Digital RoundUp: Creative Twitter Cover Photos

Some might say the new Twitter profile layout is looking a bit like Facebook. While this may be true, we have to say we’re fans of the large visuals. Earlier this week we gave some tips on how you can optimize your new Twitter cover photo. In order to help you get the creative juices flowing, we’ve assembled a list of our top Twitter cover photos for this week’s Digital RoundUp.  (More)

How to Master the Perfect Blog Post

The average adult’s attention span is now down to just 8 seconds – a second less than the attention span of a goldfish. How do you keep your readers interested in your blog? There is an art to blogging; it requires specific skills to ensure a post’s sentences are seamlessly sculpted, its storyline creatively seductive.  (More)