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Is This the End of Your Social Media Love Affair?

Have you entered into a long-term relationship with social media? Are you starting to make plans for the future? Or have you recently begun to resent it – feeling chained down by the long lists of needs? Are you considering seeing other marketing strategies?  (More)

Best Practices for Small Business Strategy Planning

Do you have a strategic plan in place for your business? Many small business owners become so preoccupied with the chaos of day-to-day operations essential to running a profitable business, they don’t take the time to invest in a strategic planning process.  (More)

Parents Get Ready to SCREAM: Social Media Opens the Door for Tweens and Teens

The world’s largest social media site recently eased its privacy settings for teenagers; Facebook users aged 13 to 17 can now share their profile content publicly. While previously they could only share posts as widely as “friends of friends”, the new rules allow teens to make any message or photo available publicly within the platform or even across the Web.  (More)

Social Media Marketing and Alcohol: Understanding the Perfect Mix

When combining social media and alcohol, the line tends to get a little blurred as to what you should and should not post. No, we’re not talking about drinking and tweeting here – although you probably shouldn’t do that either. In a previous blog post on Addressing Legal Concerns Around Social Media and Alcohol, we explained why it is important to focus on sharing ideas and conversation around alcohol-related products or services, rather than strictly promoting it.  (More)

How Social Media Impacts Education

Social media has transformed the way we communicate and network with one another; it has changed the way we search for jobs; it has altered the way customers engage with brands, and the way businesses interact with their customers; and it has improved the way we teach and learn.  (More)

Should Your Employees Tweet at Work?

Should Your Employees Tweet at Work?
It wasn’t long ago when organizations were blocking access to social media sites at the office. Few things were more taboo than employees tweeting or browsing their Facebook newsfeed while on the clock. Companies were even monitoring what employees posted on personal Facebook pages in their free time.  (More)

Our Top 3 Instagram Web Viewers

There has been a lot of hype lately around Instagram’s new privacy policy, which is set to kick in on January 16th.  The policy update gives companies permission to use user content and photos for advertising purposes. Yesterday, Instagram published a post explaining the documents were misinterpreted and they are working on fixing the issue.  (More)

Small Businesses Need A Social Media Strategy

Today is Thanksgiving Day for our American neighbours, which may mean little to Canadians except that they can watch football on a weekday and cash in on shopping deals online. But for Canadian merchants and retailers, this U.S. holiday cannot slip by unnoticed.  (More)