All posts in Small and Medium Business

5 Underused Ways to Create Facebook Ads that Get Noticed

Facebook is still king of the social networks in terms of having the largest social audience. And given that the average user spends over two hours per day on the social network, this presents a huge opportunity for businesses to not only connect with their customers but also grow their customer base.  (More)

Managing Negative Comments on Social Media

A study from J.D. Power found that 67% of consumers used social media for customer service issues. Unfortunately far too many brands regularly ignore comments from customers who took the time to reach out because they don’t have the time or resources to properly manage their channels or their community manager does not know how to properly address and engage with the customer.  (More)

5 Social Media Metrics All Small Businesses Should Be Tracking

The metrics don’t lie. They tell us if our social media strategy is working, and they provide us with invaluable information about our users, the type of content they prefer, and where to focus over time. However, there are some social media metrics that can be a little deceiving and give you a false sense of social media success.  (More)

2015 Brought Big Changes in Social Media

While we all know that we need to get social to enhance our brand presence and engage our customers online, it is increasingly challenging to do so. If you are having trouble keeping up with all of the changes happening across all of the social media channels, you’re not alone.  (More)

Did Facebook’s Latest Update Just Kill Organic Reach?

Create engaging, useful content and you will be rewarded with viral and organic reach – the ultimate goal of any social media and content marketing strategy. But with Facebook’s latest update, even if your community is interacting with your posts organically you will be reaching far less people.  (More)

Social Media Metrics That Matter

How do you measure social media metrics in a way that is meaningful for your business? While it is okay to track “vanity metrics” like followers or likes, businesses tend to confuse this as an achievement versus what it really is – an opportunity.  (More)

Four Ways to Rock Your Digital Marketing

Many of the organizations we speak to on a day-to-day basis struggle with developing and implementing an effective digital marketing program.  With limited marketing funds and expertise, how do they make the biggest marketing impact? Here is our list of the four digital marketing must-haves: 1.    (More)

5 Tips for Social Media Success

“Without a solid plan in place, social media will only amplify noise.” ~ Sharad Verma, Bright Blue Wave Founder A Gallup study released in June 2014, revealed that, on average across four broad demographics, 35% felt social media had some to a great deal of influence on their purchasing decision.  (More)

Worst Tweets of 2014

It is that time again to reflect on the past year in social media, and this was a banner year for terrible corporate tweets. Watch as Fast Company Senior Editor Jason Feifer revisits the most egregious twitter faux pas of the year. You will shake your head in disbelief, wonder what the their respective community managers were thinking (and if they still have a job), and quite possibly never buy a DiGiorno pizza ever again.  (More)

Turning Customer Complaints into Customer Loyalty

” … for there is nothing either good or bad, but thinking makes it so.” ~ Hamlet quote (Act II, Sc. II) How do you handle negative comments? We get asked this question all the time, and it is a valid question. But businesses are asking the wrong question.  (More)