All posts in Twitter

Worst Tweets of 2014

It is that time again to reflect on the past year in social media, and this was a banner year for terrible corporate tweets. Watch as Fast Company Senior Editor Jason Feifer revisits the most egregious twitter faux pas of the year. You will shake your head in disbelief, wonder what the their respective community managers were thinking (and if they still have a job), and quite possibly never buy a DiGiorno pizza ever again.  (More)

Twitter Image Sizes for Effective Social Media Marketing

“Each Tweet represents an opportunity to show your voice and strengthen that relationship with your followers.” ~ Simon Rogers, Data Editor at Twitter (@smfrogers) The competition for your customer’s attention on social media is intense.  (More)

Digital RoundUp: Creative Twitter Cover Photos

Some might say the new Twitter profile layout is looking a bit like Facebook. While this may be true, we have to say we’re fans of the large visuals. Earlier this week we gave some tips on how you can optimize your new Twitter cover photo. In order to help you get the creative juices flowing, we’ve assembled a list of our top Twitter cover photos for this week’s Digital RoundUp.  (More)

Social Media Tip | New Twitter Layout

Social Media Tip

Q. What are the sizing guidelines for the new Twitter cover photo?

A. Twitter’s new layout is “a whole new you, in your Twitter profile”. The new features are aimed at offering an improved experience with the ability to:
  • Pin Tweets: Pin a tweet to the top of your feed.
  (More)

Social Media 2013 In Review

It has been a big year for social media. We’re taking a look at the most influential milestones across the top platforms in 2013.

Twitter

  • 1.1 million tweets sent during January inauguration of President Obama (over 250,000 tweets per minute)
  • Twitter wins the Super Bowl – racking up 24 million tweets during the game (3x more than 2012) 
  • Oreo wins the blackout with real-response tweet
  • Inauguration of Pope Francis generates 132,000 tweets per minute in March
  • Twitter users assist police in hunting down perpetrators of Boston Marathon Bombings
  • In June, Justin Bieber becomes first person on the planet to reach 40 million followers
  • Twitter becomes fastest growing social network in the first half of the year; 21% of online population uses Twitter
  • Twitter reveals Twitter Cards
  • In July, platform totals 288 million active users
  • Glee star Lea Michele’s Twitter announcement of co-star Corey Monteith’s death is retweeted 408,000 times
  • In August, one single tweet adds $17 billion to Apple’s value
  • In September, Twitter goes public
  • Miley Cyrus’ MTV awards performance generates more than 300,000 tweets per minute
  • In October Twitter allows direct messages from all followers

 

Facebook

  •  In January, Facebook presents Graph Search
  • More than 600 million people use Facebook on a daily basis
  • Facebook rolls out Timeline redesign in March
  • In June, Facebook introduces hashtags
  • In July, Facebook introduces TV commercials and boasts 1.1 billion users
  • Revenue from mobile advertising up 8% and accounts for 31% of total turnover
  • Coca-cola named “Most Engaged” brand on Facebook in August
  • Facebook announces its 20% rule; no more than 20% of Facebook ad image can contain text
  • In November, Facebook tries to buy Snapchat for $3 billion; Snapchat declines
  • Facebook changes privacy settings, allowing teen profiles to be viewed publicly
  • Facebook names most talked about topics of 2013, list includes: Royal Baby, Harlem Shake, Pope Francis, Miley Cyrus and Nelson Mandela

 

Google Plus

  • Platform gets updated look and feel with entire redesign
  • Google+ lets brands determine subject of posts, add relevant hashtags and then rank relevant conversations across network
  • Releases new dashboard allowing page owners to manage presence in search, social, maps and Adwords all from one place
 

YouTube

  • Dove ‘real beauty sketches’ becomes most viewed campaign in history
  • In May, YouTube announces that 100 hours of video are uploaded every single minute
  • Most viral YouTube videos of 2013 include:
  1. Ylvis – “The Fox (What Does the Fox Say?)” by tvnorge (292,237,164 views at time of posting)
  2. “Harlem Shake (original army edition)” by kennethaakonsen (96,721,508 views)
  3. “How Animals Eat Their Food” | MisterEpicMann by MisterEpicMann (90,897,768 views)
  4. “Miley Cyrus – Wrecking Ball (Chatroulette Version)” by SteveKardynal (85,251,704 views)
  5. “baby&me / the new evian film” by EvianBabies (68,429,666 views)
  6. Volvo Trucks – “The Epic Split feat.
  (More)

Social Media Tips | Online Advertisements

Q. I am feeling overwhelmed trying to create online marketing advertisements. What is the difference between CPM, CPC, CPL, and CPA?

A. These acronyms are used to describe online marketing methods. They are related in that they explain the costs of having ads displayed on websites.  (More)

Social Media Marketing and Alcohol: Understanding the Perfect Mix

When combining social media and alcohol, the line tends to get a little blurred as to what you should and should not post. No, we’re not talking about drinking and tweeting here – although you probably shouldn’t do that either. In a previous blog post on Addressing Legal Concerns Around Social Media and Alcohol, we explained why it is important to focus on sharing ideas and conversation around alcohol-related products or services, rather than strictly promoting it.  (More)

Social Media Tips | Hashtags

Q. What are hashtags?

A. Hashtags are a way to categorize messages or topics within Twitter – and now Facebook and Instagram. Simply place the pound sign [#] directly in front of a keyword [no spaces] and when someone searches by that keyword they will see your message.  (More)

How Social Media Impacts Education

Social media has transformed the way we communicate and network with one another; it has changed the way we search for jobs; it has altered the way customers engage with brands, and the way businesses interact with their customers; and it has improved the way we teach and learn.  (More)

This Isn’t Your Father’s (er… slightly older brother’s) Social Media Anymore

Social media is evolving at a rapid pace.  As the title of this blog implies, the utility and business value of social media has come a long way in just a few short years.   At the beginning (think all the way back to 2002 if you can) the first modern social networking services, such as Friendster, MySpace and LinkedIn, provided an opportunity for people to post pictures of kittens, and a forum for teenagers to gossip.  (More)