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Digital Round Up: Best Animation Apps for Businesses on a Budget

What better way to pass time on your Friday workday than by checking out our weekly Digital RoundUp? Looking to make your content jump out more? Lucky for you, there are a number of animation apps available to add a little extra oomph to your marketing and/or creative presentations.  (More)

Digital RoundUp: Healthcare Trends in the Social Space

What better way to pass time on your Friday workday than by checking out our weekly Digital RoundUp? Earlier this week we shared best practices and successful case studies on social media use in healthcare. There are a number of digital trends shaping the future of healthcare in the social space.  (More)

Digital RoundUp: International Women’s Day Video Campaigns

What better way to pass time on your Friday workday than by checking out our weekly Digital RoundUp? International Women’s Day, like many other important dates, invites brands and organizations to send meaningful messages to viewers all around the world.  (More)

Social Media Tips | Strong Titles

Q. How do I write a powerful headline that will entice readers to click?

A. Keep it short and to the point. Be specific, and inviting. The key is to let the reader know what the blog is about without giving too much away. Social Media Tip: Not sure which copy is the best title for your blog?  (More)

Social Media Tips | Social Strategy

Q.  How do I create a social media strategy?

A.  First, thank you for asking this question. Without a solid plan in place, social media will only amplify noise. Start by ensuring you have a concrete business strategy mapped out; from there, it is easy to extend your objectives socially.  (More)

Social Media Tips | SEO vs. SEM

Q.What is the difference between SEO and SEM?

A. SEO stands for Search Engine Optimization and, in basic terms, means optimizing your website so that it ranks higher in organized search results. With SEO, you’re earning web traffic through unpaid listings.  (More)

How To Build an Editorial Content Plan for Social Media

Earlier this year we blogged about why you need to add a content plan to your social media strategy. A content plan helps maintain your direction of communications. It forces you to plan around upcoming industry events and promotions, company milestones, and seasonal priorities.  (More)

Is Instagram Video the Next Big Thing for Brands?

Just as businesses were starting to get the hang of Vine’s six seconds of video, Instagram opened our eyes to a whole new world: a 15 second recording facility that opens up grander possibilities for marketing concepts requiring a little extra space.  (More)

Top Five Productivity Apps for Small Businesses

Try out these apps on your tablet to boost productivity on the go. 1. Dropbox
If you’re not already familiar with Dropbox, you’ve been missing out. The app lets you sync files between your smartphone, desktop and tablet with ease. It’s also free (for 2GB of storage or less), and a perfect fit for the business-minded person on the go.  (More)

5 Signs You’re Ready to Commit to Social Media

Are you ready to make the commitment to social media? Sure, you have a Facebook page and a Twitter account, but are you ready to take it seriously? Here are the top five signs you should be taking social media to the next level:

 1. Your customers have been asking if you are on social media.