Developing a Social Media Strategy for Success in 2013

It’s a new day, a new year and a new start. If you’re a small or medium-sized business looking to set new goals for success this year, why not start with your digital marketing strategy?

Last year marked significant changes across the social media realm. In 2013, these social channels will continue to evolve. Innovation drives success in today’s world of business, so if you want to get ahead you must be thinking about the future. You must challenge yourself to set your aims high and do things differently.


As most of you know by now, social media brings great opportunity to connect with customers, clients, fans and followers. Platforms like Facebook and Twitter are more than just another outlet to share updates about every day life; they’re the architects of modern-day communication. By utilizing these platforms, brands are able to speak to a larger audience than ever before. And it’s not just about the conversation; these social networking services help companies create unique and memorable experiences that will potentially lead to more customers, which equals increased revenue, and therefore, further success.

Creating A Social Media Strategy That Works

Believe it or not, Facebook and Twitter are nearly a decade old. However, these giant social networks really only gained public consciousness over the last five years. Today, simply having a Facebook page for your brand is no longer enough. Customers expect companies to have a presence on social media. In 2013, the way to stand apart from your competitors online is not just about launching a Twitter account and sharing the odd status update; it’s about understanding your audience, tracking analytics and creating an ongoing strategy that adapts to suit fluctuating demands. It means having multiple accounts for diverse purposes, including LinkedIn, Google +, Pinterest, YouTube, Instagram, and so on.

How Bright Blue Wave Can Help

Our team at Bright Blue Wave takes social media seriously (that’s not to say we ever forget how to have fun).  When it comes to our clients, we like to think of ourselves as part of the family, meaning your passion for your product or service becomes our passion, too. Your customers become our customers. This is not just a business policy our team is trained to follow – we find this connection seems to come naturally. It’s part of who we are.

We’re focused on capturing the social voice of our clients in a way that best reflects your brand. We do this by working closely with your company; we understand your wants and needs and use these characteristics to connect with your audience.

To us, social media is not just a business strategy – it’s what we love to do. And we know how to do it right. We’re ready to take these platforms to the next level in 2013; connect with us to find out how you can, too.

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