Digital RoundUp: The Power of Storytelling
What better way to pass time on your Friday workday than by checking out our weekly Digital RoundUp?
Social media marketing is all about telling the story of a brand. A story can be told in so many different ways: it can be told with a blog; it can be told in 140 characters or less; it can be told with photos, audio or video. The key is to ensure your story makes a connection with your audience.
Your fans, followers, readers and customers want to receive some sort of value-add from your brand. They want a reason to follow you on Twitter or to ‘like’ you on Facebook. Giving them information about your brand isn’t enough. You need to make them feel something. You need to add meaning to their lives.
As Terry O’Reilly, host of CBC Radio One’s The Age of Persuasion, so eloquently said:
“Marketing is the study of human behaviour. In order to be a great marketer, you need to know what makes us tick as human beings.”
That’s what social media is all about; it’s about connecting, it’s about adding meaning, and perhaps most importantly, it’s about convincing.
This week’s Digital RoundUp shares the true power of storytelling. First, with an incredible example of how an international non-profit organization uses compelling storytelling to push its audience to take action. Next, a heartwarming Google India ad that packs an emotional, cinematic story into three minutes, and then with two infographics on effective storytelling and how to use it to cut through the noise for fans and increase revenue for your business.
1. Follow the Frog – Rainforest Alliance
2. Google India Ad
3. Effective Storytelling
4. Writing a Good Story