Is Instagram Video the Next Big Thing for Brands?

Just as businesses were starting to get the hang of Vine’s six seconds of video, Instagram opened our eyes to a whole new world: a 15 second recording facility that opens up grander possibilities for marketing concepts requiring a little extra space.

Introducing Video on Instagram from Instagram on Vimeo.

What Makes Instagram a Game Changer for Brands?

Unlike Vine, which was a completely new tool requiring users to build followings from the ground up, Instagram already has a huge user-base and is heavily used by brands. The new video feature provides an exciting opportunity for businesses to share their personalities and expertise in a whole new way. The platform also easily connects with other social networks, like Facebook and Twitter.

How to Use Instragam Video for Your Small Business

The possibilities really are endless. Here are some examples to help get you started:

  • Send a personal video message to your fans
  • Record a teaser for a new product release
  • Use video to announce a sale
  • Capture an event you’re attending with video
  • Interview a customer
  • Record a highlight reel of “a day in the life of…” your employees, CEO, etc.

How Big Brands are Using Instagram Video

Lululemon’s “Every mat has a story to tell” clip exemplifies the potential behind 15 seconds of well-edited video.

Burberry has also mastered Instagram video, offering 800,000-plus followers a teasing glimpse at its Prorsum Menswear Spring/Summer 2014 show in London.

Charity Water moves its audience with a clip showing a woman who “often used to spend four hours every day walking to get water from a nearby stream.”

Ford uses Instagram video to let followers listen in on Executive Chairman Bill Ford’s keynote at the Ford Trends conference.

Ebay showcases artwork from San Diego Comic-Con 2013 – all of which are being sold for charity on

The Yankees post a clip of Paul O’Neill hitting one out of the park during Old Timers Day.

Nike introduces the “revolutionary second-skin fit” of its new Free Fly Knit.

Jeni’s Ice Creams has mouths watering with its close-up video captioned “Making Hot Benneseed Gravel.”

MTV uses Instagram video to announce the 2013 VMA nominees for Best Male Video.

As you can see, the big brands are using the new platform feature to do big things. And you can too. Contact us today to find out how.

Have you been using Instagram video for your small business? Let us know what you think in the comments below!

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