Social Media Spring Cleaning: 6 Tips for Renewing Your Social Presence Online
Spring is finally here, which means it’s time for spring cleaning – why not start by cleaning out the cobwebs on your social media channels? Here are some quick spring cleaning tips you can follow to ensure your social media is reaching top performance levels:
1. Review Graphics
How fresh are the images on your social channels? When was the last time you updated your Facebook cover photo or the cover photo on your Pinterest boards? Ideally, we suggest updating your Facebook cover image at least once a month to keep your profile appearance from feeling stale. Try playing around with the seasons and holidays if you’re stuck for ideas. It also helps to move your Pinterest boards around so the timely boards are on the top row. Switch up the main image for your boards so they look renewed and intriguing to visitors.
2. Review Text Descriptions
One of the areas most commonly neglected on social media is the company bio or “about” section. However, it’s also one of the areas most essential to your social media success. What’s the first thing you look at when deciding whether to follow a company or personal profile on Twitter? The bio, of course. Update your written copy to ensure it is still aligned with your marketing or customer service messaging.
3. Re-examine Your Follower and Following Lists
Speaking of following new accounts – have you done so lately? Every once in a while it’s important to take a look at who you are following on Twitter and who “likes” you on Facebook. Try searching some familiar company or client names. Perhaps clients or potential customers who weren’t on social media three months ago now have an updated profile or page.
4. Identify Inactive Accounts
Do you have dormant profiles on social media? Perhaps an employee created a Facebook group or Twitter profile with good intentions but did not have the time or the resources to maintain it. Conduct a review and analysis of all of your company profiles to determine which ones align to your corporate initiatives and which ones should be deleted.
It’s also important to choose which social platforms you will be using for your business wisely. Social media is a time commitment, and you don’t need to be wasting it on platforms your business is not benefiting from. Plus, a dormant account can actually do more harm for your brand than not having a presence at all. Re-evaluate your reasons for being there and either put in the effort to improve it or shut it down all together.
5. Understand Layout and Feature Updates and Research New Channels
Social media is evolving at a rapid rate and there are constantly fresh updates to channel features or layouts. It’s important to take the time to get familiar with the updates to ensure you’re using each channel to its full potential.
Not to mention, new players are continuously approaching the field. Set aside some time to explore new networks and identify any budding opportunity.
6. Encourage Employees to Update Accounts
Social media is a team commitment and your brand image is influenced not only by your company’s online presence, but also by the social interactions of your employees. It’s important that you are supporting your employees in this endeavor. Do you have a social media policy in place for your organization? Ensure the boundaries are clear for employee social media use, and assist them in developing a strategy for fostering their own professional success as well as that of the organization as a whole.
Don’t have the time required to build a successful social media strategy? That’s why we’re here. Contact us to find out how we can help manage your social media so you can focus on your business.