Q. Can a “call to action” be included on my business’ Facebook cover photo?
A. Yes, within limitations. Facebook allows for businesses to include a call to action such as, “sign-up for my newsletter” or “register for the next webinar”, as long as the text does not take up more than 20% of the image and falls within Facebook’s advertising guidelines.
Social Media Tip: Use this grid tool to see if your image meets Facebook’s guidelines.