Q. We want to get our business on social media but where do we start?
A. Start by first defining how social media fits into your business and marketing strategy. Your next step is identifying the channels most appropriate for your brand, the audience you are targeting, and a plan for how you will engage. The key is to have patience – this will take time – and let go of apprehension, it will only get in your way.
Social Media Tip: If you are feeling nervous about using a specific social media channel, start by listening and observing how others are using the channel and the norms in how people interact.