Q. What are the top two things I should do to improve my LinkedIn profile?
A. The biggest mistake is not having a photo. According to LinkedIn Career Expert Nicole Williams, “You’re seven times more likely to have your profile viewed if you have one. Like a house that’s on sale, the assumption is that if there’s no photo, something’s wrong.” Your LinkedIn profile represents your professional presence, and the profile photo you select is an important part of your overall statement. How to create a professional LinkedIn profile picture.
Don’t leave your summary blank – this is your opportunity to tell your story and highlight key career achievements. Aim for 200 to 300 words, use keywords and phrases specific to your industry, break your text into easy to read chunks with smaller paragraphs or bullet-points, and include a call to action at the end of your summary. Examples of strong summaries from LinkedIn Insights.
Social Media Tip: When updating your LinkedIn profile, turn off activity broadcasts. It may annoy your contacts to be alerted by every change you make in your profile while editing.
Account Settings > Profile > Turn on/off your activity broadcasts