Q. What is mobile social media marketing?
A. According to a study by Shareaholic, referral traffic from Facebook mobile grew 253% in 2013. The number of people interacting with your brand via a social media app from a mobile environment will only continue to grow. This means any campaigns or content created for social media must also work within a mobile environment.
Social Media Tip: Keep content short and to the point with a clear call to action. Shorten links, use visual content, offer coupons and/or utilize channels like Snapchat.