Q. How much time should my non-profit invest in social media?
A. Many non-profits mistakenly treat social media as an add on – something they put off until they can squeeze out a few minutes at the end of the day.
Social media allows you to create awareness and grow a community that is passionate about your cause. It’s an opportunity to inspire advocates and activists to stand up and get involved.
Instead, you should be asking, “How much time can I afford to invest in social media?” When answering this question, keep these points in mind:
• The channels are free to setup and maintain.
• Social doesn’t demand high level production of video or images to share your stories and message.
• In order to succeed, you must give yourself permission to spend on social.
Social Media Tip: While it is tempting to have a number of volunteers manage your social media presence, you could be exposing yourself to legal complication, watering down your brand messaging, and portraying inconsistency in voice, tone posts.