Q. How can I get my business on social media without investing a large amount of time?
A. It is difficult to get through a day without being bombarded by digital media, not just social media. Here are some steps to try:
- Limit the noise. Start with only one social network first and ramp up new channels with consideration. Do you really need to be on all of them?
- Schedule. Dedicate some time each day to manage your social media channels. Block the time in your calendar, even if it is just a half hour. It is easy to get side-tracked; save articles of interest to read later on, when you have more time.
- Apps. Download and use – they will make your life simpler and your channels easier to monitor.
Social Media Tip: Use the scheduling features in the various channels so that you can schedule your posts and tweets when your audience is online.