Q. How do you shorten URL links?
A. Shortened URLs are much nicer, cleaner to share, and won’t take up precious characters in your tweets. If you are using Hootesuite, it has a built in application to shorten your links. There is also TinyUrl and Bit.ly, both of which are easy to use.
Social Media Tip: Bit.ly is a free service and provides analysis to track links across multiple platforms. It also has the ability to create custom shortened URLs. Click to learn how to set up a custom URL.