Q. How do I create a social media strategy?
A. First, thank you for asking this question. Without a solid plan in place, social media will only amplify noise. Start by ensuring you have a concrete business strategy mapped out; from there, it is easy to extend your objectives socially. Your social channels represent your brand and the voice of your business, make sure you put it in the hands of someone you trust to share and engage with your customers.
Social Media Tip: We are not saying you need to have everything in place before going social. First, you can focus your efforts on these four digital marketing must-haves.