Social Media Tip

Social Media Tip | Understanding Quality Content

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Connect with Bright Blue Wave online and send us your social media questions. We’ll feature a new question and answer each week on our blog.
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Q. I have read that having “quality content” is key in executing my social media strategy. How do you define good content?

A. Content that resonates with, and has meaning for your community, is quality content. Start by focusing on typical customer questions or topics of discussion and bring those threads to social media. Write as if it’s a conversation, not a formal business presentation.

Social Media Tip: Follow industry related hashtags for additional conversation ideas, and use Google alerts to keep you on track and current.

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