Pinterest has come a long way in the last five years. What began as a social network for DIY-loving moms and recipe-hungry foodies has transformed into an essential marketing tool for both B2C and B2B brands.
Pinterest users are motivated consumers. According to Pinterest, 93 percent of Pinners have shopped online in the past six months. (More)
Social media is evolving at a rapid pace. As the title of this blog implies, the utility and business value of social media has come a long way in just a few short years. At the beginning (think all the way back to 2002 if you can) the first modern social networking services, such as Friendster, MySpace and LinkedIn, provided an opportunity for people to post pictures of kittens, and a forum for teenagers to gossip. (More)
As appreciation for the impact social media has on business success continues to grow, it becomes increasingly important that companies demonstrate a strong presence on the digital marketing platforms. A recent survey by Hub Spot found 93% of social media users believe a company should be on social media, while an overwhelming 85% said a company should not only be present, but also interact with its consumers via social media.(More)