Your website doesn’t sell your product; you do. In order to increase conversion rates, you need to sell people on your product or service; even more importantly, you need to sell them on your brand.
How do you do that? Start by finding your basis of conversation. (More)
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Social media marketing is all about telling the story of a brand. A story can be told in so many different ways: it can be told with a blog; it can be told in 140 characters or less; it can be told with photos, audio or video. (More)
The world’s largest social media site recently eased its privacy settings for teenagers; Facebook users aged 13 to 17 can now share their profile content publicly. While previously they could only share posts as widely as “friends of friends”, the new rules allow teens to make any message or photo available publicly within the platform or even across the Web. (More)
Say the word outsourcing and you’re likely to get a negative response. Loss of control, poor quality, and increasingly expensive are often mentioned as reasons why you shouldn’t do it. Add something as strategic and core to your brand as social media marketing, the negative responses grow exponentially. (More)