All posts tagged brand

5 Tips for Social Media Success

“Without a solid plan in place, social media will only amplify noise.” ~ Sharad Verma, Bright Blue Wave Founder A Gallup study released in June 2014, revealed that, on average across four broad demographics, 35% felt social media had some to a great deal of influence on their purchasing decision.  (More)

Is Instagram Video the Next Big Thing for Brands?

Just as businesses were starting to get the hang of Vine’s six seconds of video, Instagram opened our eyes to a whole new world: a 15 second recording facility that opens up grander possibilities for marketing concepts requiring a little extra space.  (More)

How To Create a Professional Profile Picture for LinkedIn

Your LinkedIn profile represents your professional presence, and the profile photo you select is an important part of your overall statement. Your photo should represent your online brand, and it should make you approachable to initial contacts.  (More)

What’s Your Conversation Style Online?

Different brands take different approaches in how they communicate online. It’s all about finding your voice. Your digital marketing style reflects your brand, but most importantly, it sets the tone for your audience. And since social media is all about connecting with fans and followers, you should be writing in the language of your customers when you communicate with them.  (More)

What Can Facebook Graph Search Do For You?

Watch out Google. Yelp beware. Zuckerberg has launched his next game-changer. No, it’s not a Facebook phone, but Graph Search, the social network’s beta tool for sharing content through users’ social connections.  What Is Graph Search? Facebook Graph Search offers instant access to people, photos, places and interests.  (More)