All posts tagged Bright Blue Wave

Pinterest for Business | B2C and B2B Best Practices

Pinterest has come a long way in the last five years. What began as a social network for DIY-loving moms and recipe-hungry foodies has transformed into an essential marketing tool for both B2C and B2B brands. Pinterest users are motivated consumers. According to Pinterest, 93 percent of Pinners have shopped online in the past six months.  (More)

A Few Short Days to Get Your Email Program in Order – Canada’s Anti-Spam Legislation (CASL) takes effect on July 1st, 2014

The clock is ticking to make sure all Canadian businesses and organizations that use email marketing, or send electronic messages of any kind, are compliant with Canada’s Anti-Spam Legislation or CASL. The deadline is July 1st, 2014, which gives businesses a little over a week.  (More)

Digital Round Up: Best Videos of 2014 (so far)

What better way to pass time on your Friday workday than by checking out our weekly Digital RoundUp? Can you believe we’re already halfway through the year? Time is flying by, so we thought we’d give you a chance to hit the pause button and catch up on some exceptional content marketing.  (More)

Digital Round Up: Top Brand Profiles on Instagram

What better way to pass time on your Friday workday than by checking out our weekly Digital RoundUp? Earlier this week we blogged about how you can optimize your brand’s Instagram profile with apps for tracking analytics and scheduling posts.  (More)

Instagram for Business: Analytics and Scheduling

Have you considered adding Instagram to your social media marketing strategy? The photo-focused social platform continues to grow every day. More than half of the world’s top 100 brands are already making waves on Instagram. The network is over 200 million strong, presenting an opportunity for businesses to gain visibility and engage with a fresh community.  (More)

Digital RoundUp: The Power of Connecting

Digital RoundUp: Sept 27, 2013

Social media is all about connecting. And according to this week’s digital RoundUp, that’s where happiness comes from too. People thrive off of connecting with one another. You can learn more about the power of connecting in Brene Brown’s TedTalks on The Power of Vulnerability and Listening to Shame.  (More)

Medium | The New(ish) Blogging Platform

The blogging platform, Medium, which was launched by the creators of Twitter and Blogger last August, is populated with interesting articles grouped in categories such as “Advice to Graduates” and “Best thing I found online today.”
Advantages:
  • It’s collaborative
  • It requires little commitment
  • It let’s anyone, anywhere share information virtually effortlessly
Disadvantages:
  • It’s currently not searchable
  • It doesn’t influence your SEO
  • Posting privileges are by invite-only (for now)
As stated on the site, the team behind Medium is “still testing and rolling out new features, [so] creating content is limited right now.” Still, the platform is definitely on our radar.   (More)

Is Instagram Video the Next Big Thing for Brands?

Just as businesses were starting to get the hang of Vine’s six seconds of video, Instagram opened our eyes to a whole new world: a 15 second recording facility that opens up grander possibilities for marketing concepts requiring a little extra space.  (More)

6 Ways Being a Social Business Will Bring Value to Your Company

1. Deeper Relationships

Use social media to connect with your audience and customers. Interact with them. Discover their needs/wants, and answer to these demands.

2. Greater Trust

According to the BrandFrog2012 CEO Survey, more than 82 per cent of respondents are likely or much more likely to trust a company whose CEO and team engage in social media.  (More)

Make Social Media Part of a Holistic Marketing Plan

In order for your social media marketing strategy to be effective and cost-efficient, it must be used in conjunction with other marketing efforts. Think of social media as one part of a multi-faceted campaign. We’ve said time and time again why it is essential that businesses have a strong presence on social platforms(More)