The biggest mistake a small business can make with social media marketing, is not having a community manager. The second? Handing over control of your brand to someone who is not qualified.
Just as social media has evolved to become an essential part of any comprehensive marketing strategy, so have the role and expectations of a community manager. (More)
Social media has transformed the customer service experience for both businesses and consumers. Customers expect more from companies – they not only expect faster response times, but higher quality responses as well.
Below are some key reasons why your brand should be responding to (both positive and negative) customer comments on social media. (More)
We’ve become dependent on online interactions for everything we do – it’s how we communicate, how we pay our bills and how we shop. This year’s Cyber Monday hit a new record as the largest online shopping day for American shoppers in the past four years. (More)
Social media has an inherent advantage over other marketing channels because of the way its networks are structured. In essence, social media requires customers to opt into a relationship with your company, which essentially means they’re already interested in what you have to offer. (More)