All posts tagged digital marketing

A Few Short Days to Get Your Email Program in Order – Canada’s Anti-Spam Legislation (CASL) takes effect on July 1st, 2014

The clock is ticking to make sure all Canadian businesses and organizations that use email marketing, or send electronic messages of any kind, are compliant with Canada’s Anti-Spam Legislation or CASL. The deadline is July 1st, 2014, which gives businesses a little over a week.  (More)

Social Media Tip | Native App or Responsive Design?

Q. Should we invest in developing an app or a responsive site for our mobile customers?

A. Your company’s website is the cornerstone of your digital strategy. It is critical for your business to have a site that is accessible for all users, providing the same optimized user experience whether accessed from a mobile or web environment.  (More)

The Demise of Facebook

If you think your business should NOT be on Facebook because of recent headlines, Facebook fatigue, or a feeling that Facebook has lost its appeal, you are looking at social media all wrong.

The Demise of Facebook; Could It Happen?

Last year in January, researchers from Princeton’s Department of Mechanical and Aerospace Engineering released a study predicting the demise of Facebook(More)

Digital RoundUp: Rise of Social Media and Blogging

Digital RoundUp: Nov. 8, 2013

What better way to pass time on your Friday workday than by watching our weekly Digital RoundUp? We’ve said it before and we’ll say it again: content is king. Blogging and social media are repeatedly recognized as being the future of marketing – and it appears “the future” is coming even sooner than expected.  (More)

Social Media Tips | Online Advertisements

Q. I am feeling overwhelmed trying to create online marketing advertisements. What is the difference between CPM, CPC, CPL, and CPA?

A. These acronyms are used to describe online marketing methods. They are related in that they explain the costs of having ads displayed on websites.  (More)

Digital RoundUp: Fun Diversions

Digital RoundUp: Sept 6, 2013

What better way to pass time on your Friday workday than by watching our weekly Digital RoundUp? This week’s highlights will make you smile, teach you something, move you, and perhaps even help you change someone’s life.  (More)

Developing a Social Media Strategy for Success in 2013

It’s a new day, a new year and a new start. If you’re a small or medium-sized business looking to set new goals for success this year, why not start with your digital marketing strategy? Last year marked significant changes across the social media realm.   (More)