All posts tagged Facebook

5 Underused Ways to Create Facebook Ads that Get Noticed

Facebook is still king of the social networks in terms of having the largest social audience. And given that the average user spends over two hours per day on the social network, this presents a huge opportunity for businesses to not only connect with their customers but also grow their customer base.  (More)

Did Facebook’s Latest Update Just Kill Organic Reach?

Create engaging, useful content and you will be rewarded with viral and organic reach – the ultimate goal of any social media and content marketing strategy. But with Facebook’s latest update, even if your community is interacting with your posts organically you will be reaching far less people.  (More)

Social Media Tip | Facebook Admin Roles

Social Media Tip
Q. What are the different administrative roles on a Facebook Page?  A. There are five different page administrative roles defined within Facebook. Only an Admin can add, change or a delete access to a Facebook Page. Given that the default setting is Admin, make sure you set the proper role for the person you are adding to your Facebook Page.  (More)

The Demise of Facebook

If you think your business should NOT be on Facebook because of recent headlines, Facebook fatigue, or a feeling that Facebook has lost its appeal, you are looking at social media all wrong.

The Demise of Facebook; Could It Happen?

Last year in January, researchers from Princeton’s Department of Mechanical and Aerospace Engineering released a study predicting the demise of Facebook(More)

Parents Get Ready to SCREAM: Social Media Opens the Door for Tweens and Teens

The world’s largest social media site recently eased its privacy settings for teenagers; Facebook users aged 13 to 17 can now share their profile content publicly. While previously they could only share posts as widely as “friends of friends”, the new rules allow teens to make any message or photo available publicly within the platform or even across the Web.  (More)

Digital RoundUp: Halloween Edition

Digital RoundUp: Oct. 24, 2013

What better way to pass time on your Friday workday than by getting distracted by our weekly Digital RoundUp? Seeing that Halloween is right around the corner, we thought we’d share some of our favourite Halloween infographics.  (More)

Digital RoundUp: Teen Social Media Use

Digital RoundUp: Oct. 18th, 2013

What better way to pass time on your Friday workday than by checking out our weekly Digital RoundUp? Quick on the heels of Facebook’s privacy policy change – which allows teenagers to share comments, updates and photos publicly –  this week’s RoundUp features infographics on teen social media use.  (More)

Social Media Tips | Online Advertisements

Q. I am feeling overwhelmed trying to create online marketing advertisements. What is the difference between CPM, CPC, CPL, and CPA?

A. These acronyms are used to describe online marketing methods. They are related in that they explain the costs of having ads displayed on websites.  (More)

Digital RoundUp: Small Business Guide to Social Media

Digital RoundUp: Oct 4th, 2013

What better way to pass time on your Friday workday than by catching up on the latest trends in social media with our weekly Digital RoundUp? Thinking about launching a social media strategy for your small business but not sure where to start or what rules to follow?  (More)

Social Media Tips | Negative Comments

Q. Should I delete negative comments on social media?

A. No. A negative comment or complaint is an opportunity to win back a disgruntled customer, and show your community that you care what they think about your business. Social Media Tip: Always respond to the comment in the same channel as posted.  (More)