All posts tagged linkedin

Social Media Tip | Improve Your LinkedIn Profile

Social Media Tip

Q. What are the top two things I should do to improve my LinkedIn profile?

A. The biggest mistake is not having a photo. According to LinkedIn Career Expert Nicole Williams, “You’re seven times more likely to have your profile viewed if you have one.  (More)

Digital RoundUp: Small Business Guide to Social Media

Digital RoundUp: Oct 4th, 2013

What better way to pass time on your Friday workday than by catching up on the latest trends in social media with our weekly Digital RoundUp? Thinking about launching a social media strategy for your small business but not sure where to start or what rules to follow?  (More)

Social Media Tips | Shortening URL Links

Q. How do you shorten URL links?

A. Shortened URLs are much nicer, cleaner to share, and won’t take up precious characters in your tweets. If you are using Hootesuite, it has a built in application to shorten your links. There is also TinyUrl and, both of which are easy to use.  (More)

Social Media Tips | Choosing A Platform

Q. Which social channels are best for my business?

A. Pick the social channels based on where your audience are not what is trending or in the media. Social Media Tip: While it is good to try new channels as they emerge, remember that less is sometimes more.  (More)

How To Create a Professional Profile Picture for LinkedIn

Your LinkedIn profile represents your professional presence, and the profile photo you select is an important part of your overall statement. Your photo should represent your online brand, and it should make you approachable to initial contacts.  (More)

Tips for Managing a LinkedIn Group Successfully

Are you utilizing the small communities within LinkedIn to showcase your business expertise, service or product? LinkedIn Groups offer a valuable opportunity for companies and their employees to demonstrate thought leadership, connect with like-minded professionals, communicate with prospects, and generate leads.  (More)

Developing a Social Media Strategy for Success in 2013

It’s a new day, a new year and a new start. If you’re a small or medium-sized business looking to set new goals for success this year, why not start with your digital marketing strategy? Last year marked significant changes across the social media realm.   (More)

A Year in Review: Social Media in 2012

Remember when MySpace was the most popular social networking site? It dominated the Internet and was the single most visited site in the United States. We’ve come a long way since then. The year of 2012 has marked significant changes and trends across all social media platforms.  (More)