A study from J.D. Power found that 67% of consumers used social media for customer service issues. Unfortunately far too many brands regularly ignore comments from customers who took the time to reach out because they don’t have the time or resources to properly manage their channels or their community manager does not know how to properly address and engage with the customer. (More)
” … for there is nothing either good or bad, but thinking makes it so.” ~ Hamlet quote (Act II, Sc. II)
How do you handle negative comments?
We get asked this question all the time, and it is a valid question. But businesses are asking the wrong question. (More)