All posts tagged marketing

A Few Short Days to Get Your Email Program in Order – Canada’s Anti-Spam Legislation (CASL) takes effect on July 1st, 2014

The clock is ticking to make sure all Canadian businesses and organizations that use email marketing, or send electronic messages of any kind, are compliant with Canada’s Anti-Spam Legislation or CASL. The deadline is July 1st, 2014, which gives businesses a little over a week.  (More)

Digital RoundUp: The Power of Storytelling

What better way to pass time on your Friday workday than by checking out our weekly Digital RoundUp? Social media marketing is all about telling the story of a brand. A story can be told in so many different ways: it can be told with a blog; it can be told in 140 characters or less; it can be told with photos, audio or video(More)

Social Media Tips | Social Strategy

Q.  How do I create a social media strategy?

A.  First, thank you for asking this question. Without a solid plan in place, social media will only amplify noise. Start by ensuring you have a concrete business strategy mapped out; from there, it is easy to extend your objectives socially.  (More)

Digital RoundUp: Halloween Edition

Digital RoundUp: Oct. 24, 2013

What better way to pass time on your Friday workday than by getting distracted by our weekly Digital RoundUp? Seeing that Halloween is right around the corner, we thought we’d share some of our favourite Halloween infographics.  (More)

Digital RoundUp: Viral Marketing Campaigns

Digital RoundUp: Oct. 11th, 2013

What better way to pass time on your Friday workday than by watching our weekly Digital RoundUp? We love when brands interact with people. Not just for customer service purposes, but also for marketing efforts. In fact, some of the best marketing is done through showcasing real life experiences.  (More)

Is Instagram Video the Next Big Thing for Brands?

Just as businesses were starting to get the hang of Vine’s six seconds of video, Instagram opened our eyes to a whole new world: a 15 second recording facility that opens up grander possibilities for marketing concepts requiring a little extra space.  (More)

Facebook – Love It or Leave It?

Ever since Facebook was founded back in 2004, it has held a reputation as the big social media kid on the block. The veritable 800-pound gorilla, Facebook now boasts over 1.1 billion accounts and 400 million active users. In fact, much of the social media terminology that is commonplace today can be sourced to Facebook.  (More)

Addressing Legal Concerns Around Social Media and Alcohol

St. Patrick’s Day is just around the corner, which means the green is coming out from the bottom of closets, making it’s way into alcoholic beverages and, thanks to the world of social media, oozing across the Internet. In a previous blog post, we discussed the benefits of using social media to capitalize on holidays(More)

How Small Businesses Can Use Social Media to Turn Holidays Into Dollar Signs

Valentine’s Day is all about relationships – new, old and somewhere in between. It’s a day designated for sharing love and happiness, both in person and online. But let’s be honest, Valentine’s Day is also one of the most commercialized holidays of the year.  (More)