All posts tagged outsourcing social media

Questions to ask a Social Media Company

Selecting the best person or company to handle your brand’s social media, and therefore your brand’s online reputation, is a daunting task. The role of your community manager should not be taken lightly, nor should it be viewed as an entry-level position.  (More)

5 Steps for Measuring ROI in Social Media

Relatively speaking, social media as a marketing platform is still in its early days.  While marketers almost unanimously feel that social media is the single most important marketing initiative to invest in, there are still a lot of questions about the tangible value that social media delivers.   (More)

The Benefits of Outsourcing Your Social Media

Say the word outsourcing and you’re likely to get a negative response.  Loss of control, poor quality, and increasingly expensive are often mentioned as reasons why you shouldn’t do it.  Add something as strategic and core to your brand as social media marketing, the negative responses grow exponentially.  (More)