All posts tagged Pinterest

Pinterest for Business | B2C and B2B Best Practices

Pinterest has come a long way in the last five years. What began as a social network for DIY-loving moms and recipe-hungry foodies has transformed into an essential marketing tool for both B2C and B2B brands. Pinterest users are motivated consumers. According to Pinterest, 93 percent of Pinners have shopped online in the past six months.  (More)

Social Media Tip | Pinterest Price Tags

Social Media Tip

Q. How do I add a price tag to an image on Pinterest?

A. Type $ or £ followed by the dollar amount listed in the pin’s description to add a price tag ribbon to any pin. Social Media Tip: According to a study by Shopify, pins with prices on them already get 36% more likes than the average pin  (More)

Social Media Tips | Pinterest Images

Social Media Tip

Q. What images get the best engagement on Pinterest?

A. Recent studies tell us:
  • Vertical images receive the most engagement; 2:3 is the best ratio size.
  • Red or orange images receive two times the amount of repins.
  • Images without human faces receive 23% more repins than those with faces.

Digital RoundUp: Small Business Guide to Social Media

Digital RoundUp: Oct 4th, 2013

What better way to pass time on your Friday workday than by catching up on the latest trends in social media with our weekly Digital RoundUp? Thinking about launching a social media strategy for your small business but not sure where to start or what rules to follow?  (More)

Social Media Tips | Negative Comments

Q. Should I delete negative comments on social media?

A. No. A negative comment or complaint is an opportunity to win back a disgruntled customer, and show your community that you care what they think about your business. Social Media Tip: Always respond to the comment in the same channel as posted.  (More)

Digital RoundUp: Social Media in a Nutshell

Digital RoundUp: Sept 20, 2013

From when to post on social media to how it can help boost your customer service, this round up features our favourite social media infographics of the week. 1. Best Times to Post on Social Media
Explore more infographics like this one on the web’s largest information design community – Visually.  (More)

7 Ways to Use Pinterest as a Sales Tool

Pinterest has evolved beyond the digital scrapbooking limitations and the platform has become an essential marketing tool for retailers. Its latest feature, which blasts an email to pinners when the price on an item has dropped, is an especially attractive one for sales teams, bringing new and exciting opportunities for attracting customers Whether you’re a seasoned pinner or fresh to the platform, it’s important to understand the sales strategy behind the way you organize and manage your pins and boards.We’ve compiled a list of the top seven ways a business can use Pinterest as a sales tool.  (More)

How Small Businesses Can Use Social Media to Turn Holidays Into Dollar Signs

Valentine’s Day is all about relationships – new, old and somewhere in between. It’s a day designated for sharing love and happiness, both in person and online. But let’s be honest, Valentine’s Day is also one of the most commercialized holidays of the year.  (More)

Developing a Social Media Strategy for Success in 2013

It’s a new day, a new year and a new start. If you’re a small or medium-sized business looking to set new goals for success this year, why not start with your digital marketing strategy? Last year marked significant changes across the social media realm.   (More)

A Year in Review: Social Media in 2012

Remember when MySpace was the most popular social networking site? It dominated the Internet and was the single most visited site in the United States. We’ve come a long way since then. The year of 2012 has marked significant changes and trends across all social media platforms.  (More)