How do you measure social media metrics in a way that is meaningful for your business?
While it is okay to track “vanity metrics” like followers or likes, businesses tend to confuse this as an achievement versus what it really is – an opportunity. (More)
The social media tide has slowly been turning towards Google+. Google’s social network now has 540 million monthly active users making it the second most popular social media platform in the world.
The value of Google+ for businesses goes beyond that of other social networks because of the enormous impact it can have on your search visibility. (More)
A. SEO stands for Search Engine Optimization and, in basic terms, means optimizing your website so that it ranks higher in organized search results. With SEO, you’re earning web traffic through unpaid listings. (More)