All posts tagged SMB

5 Social Media Metrics All Small Businesses Should Be Tracking

The metrics don’t lie. They tell us if our social media strategy is working, and they provide us with invaluable information about our users, the type of content they prefer, and where to focus over time. However, there are some social media metrics that can be a little deceiving and give you a false sense of social media success.  (More)

Digital RoundUp: Top Productivity Apps

What better way to pass time on your Friday workday than by checking out our weekly Digital RoundUp?

It’s our first Digital RoundUp of  2014, and we thought we’d kick off the New Year with our favourite free productivity apps.

1. Any.do

This task management app has been around for a few years now.  (More)

Small Businesses Anticipate Extra Happy Holidays

Small businesses have even more reason to celebrate over the holidays. Recent studies show an optimistic consensus for how SMBs will close out 2013  –  with 65 percent expecting this year’s revenues to exceed those of 2012. Learn how small businesses go about planning their holiday marketing strategies and what they’re doing to attract new customers this season.  (More)

Using Evernote to Boost Small Business Productivity

There is no shortage of productivity tools out there, but when it comes to keeping organized, automating tasks and collaborating on projects, many small and medium-sized businesses are choosing to use Evernote. Evernote lets you streamline daily tasks with an ever-growing list of featured uses.  (More)

Social Media Case Study: Engineering Software & Services Firm

Due to budget and staff constraints, the small and medium-sized business (SMB) segment has previously struggled in terms of building and marketing their brands. But the tremendous circumstance afforded by social media has changed that. Small businesses now have an unparalleled opportunity to build a global brand and converse directly with prospective buyers of their products or services.  (More)

How Small Businesses Can Use Social Media to Turn Holidays Into Dollar Signs

Valentine’s Day is all about relationships – new, old and somewhere in between. It’s a day designated for sharing love and happiness, both in person and online. But let’s be honest, Valentine’s Day is also one of the most commercialized holidays of the year.  (More)