Q. We want to get our business on social media but where do we start?
A. Start by first defining how social media fits into your business and marketing strategy. Your next step is identifying the channels most appropriate for your brand, the audience you are targeting, and a plan for how you will engage. (More)
Q. Can a “call to action” be included on my business’ Facebook cover photo?
A. Yes, within limitations. Facebook allows for businesses to include a call to action such as, “sign-up for my newsletter” or “register for the next webinar”, as long as the text does not take up more than 20% of the image and falls within Facebook’s advertising guidelines.(More)
A. Shortened URLs are much nicer, cleaner to share, and won’t take up precious characters in your tweets. If you are using Hootesuite, it has a built in application to shorten your links. There is also TinyUrl and Bit.ly, both of which are easy to use. (More)
Q. Which social channels are best for my business?
A. Pick the social channels based on where your audience are not what is trending or in the media.
Social Media Tip: While it is good to try new channels as they emerge, remember that less is sometimes more. (More)