The metrics don’t lie. They tell us if our social media strategy is working, and they provide us with invaluable information about our users, the type of content they prefer, and where to focus over time.
However, there are some social media metrics that can be a little deceiving and give you a false sense of social media success. (More)
How do you measure social media metrics in a way that is meaningful for your business?
While it is okay to track “vanity metrics” like followers or likes, businesses tend to confuse this as an achievement versus what it really is – an opportunity. (More)