All posts tagged social media

Managing Negative Comments on Social Media

A study from J.D. Power found that 67% of consumers used social media for customer service issues. Unfortunately far too many brands regularly ignore comments from customers who took the time to reach out because they don’t have the time or resources to properly manage their channels or their community manager does not know how to properly address and engage with the customer.  (More)

2015 Brought Big Changes in Social Media

While we all know that we need to get social to enhance our brand presence and engage our customers online, it is increasingly challenging to do so. If you are having trouble keeping up with all of the changes happening across all of the social media channels, you’re not alone.  (More)

Putting Social Back in Social Media

Being Social Is Key to Being Successful on Social Media

We see time and time again, that interacting and engaging with your community is key to successful growth across all social media platforms. However, many companies lose sight of this simple yet effective way to grow their online presence.  (More)

Instagram for Business | Best Practices

Today’s consumer wants to see your brand in practice. They don’t want to read about it, and they certainly don’t want to go digging around for examples of people who love it. They want to see your products being used and they want to get insight into the company who made them.  (More)

Pinterest for Business | B2C and B2B Best Practices

Pinterest has come a long way in the last five years. What began as a social network for DIY-loving moms and recipe-hungry foodies has transformed into an essential marketing tool for both B2C and B2B brands. Pinterest users are motivated consumers. According to Pinterest, 93 percent of Pinners have shopped online in the past six months.  (More)

Social Media Tip | Facebook Admin Roles

Social Media Tip
Q. What are the different administrative roles on a Facebook Page?  A. There are five different page administrative roles defined within Facebook. Only an Admin can add, change or a delete access to a Facebook Page. Given that the default setting is Admin, make sure you set the proper role for the person you are adding to your Facebook Page.  (More)

5 Tips for Social Media Success

“Without a solid plan in place, social media will only amplify noise.” ~ Sharad Verma, Bright Blue Wave Founder A Gallup study released in June 2014, revealed that, on average across four broad demographics, 35% felt social media had some to a great deal of influence on their purchasing decision.  (More)

Twitter Image Sizes for Effective Social Media Marketing

“Each Tweet represents an opportunity to show your voice and strengthen that relationship with your followers.” ~ Simon Rogers, Data Editor at Twitter (@smfrogers) The competition for your customer’s attention on social media is intense.  (More)

What is Paper.li?

We are frequently asked, “What is Paper.li?” So we thought we would take this opportunity to explain the basics. Should you use it? It depends. Paper.li curates socially shared content, articles, photos, and videos from across the web.  (More)

Digital Round Up: Best Videos of 2014 (so far)

What better way to pass time on your Friday workday than by checking out our weekly Digital RoundUp? Can you believe we’re already halfway through the year? Time is flying by, so we thought we’d give you a chance to hit the pause button and catch up on some exceptional content marketing.  (More)