How do you measure social media metrics in a way that is meaningful for your business?
While it is okay to track “vanity metrics” like followers or likes, businesses tend to confuse this as an achievement versus what it really is – an opportunity. (More)
A. SEO stands for Search Engine Optimization and, in basic terms, means optimizing your website so that it ranks higher in organized search results. With SEO, you’re earning web traffic through unpaid listings. (More)
In the digital marketing world, having a blog on your website is a crucial element to your business’ marketing success.Starting a blog for your business and integrating SEO (search engine optimization) strategies helps drive traffic to your website and increases your Google search ranking. (More)