Tips for Managing a LinkedIn Group Successfully
Are you utilizing the small communities within LinkedIn to showcase your business expertise, service or product? LinkedIn Groups offer a valuable opportunity for companies and their employees to demonstrate thought leadership, connect with like-minded professionals, communicate with prospects, and generate leads.
In fact, why not create and manage a LinkedIn Group yourself? Listed below are some steps to help you get started and tips to keep in mind along the way.
1. Mind the details
The name or title of your group is what prospective members see first, and you want to choose something that will draw their interest. Stick with something professional and relevant. Use the 48 characters allotted wisely.
You’ll have some more room to fill in the gaps in the group description area. You’ve already captured the reader’s interest at this point, and now you need to convince them to join. Answer to their needs, and give them something that will keep them coming back for more.
2. Set Guidelines
If you want your group to run smoothly, you’ll need to set some rules. Provide some boundaries around what type of content can be published on the group page and how often members can contribute.
You want to control the self-promoting right away so your group page doesn’t get swarmed with spam. Write your policy ahead of time so you can post it as soon as you launch your group.
3. Screen spammers and unwanted members
Ensure part of your policy guidelines clearly states why and how someone can be removed as a member. And be prepared to modify this regularly, as you’ll come across new reasons to screen certain individuals. You want to ensure members are sharing content that is valuable to your community and encourages discussion.
4. Create conversation
You gave them a reason to join; now you better live up to your promises. Create feeds relevant to your group and ask engaging questions to encourage discussion amongst members.
Develop a plan ahead of time and do your research so you have interesting content on hand to get you started. Recent studies are a great place to start, as they often spark dialogue. As members start to grow more comfortable in the group, they’ll be more likely to join in on the discussion.